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Between NDAs and patents, a lot goes into creating the next game-changing innovation. That’s what we’re here for. We’ll work with you every step of the way to help your great idea come to life. Already have a patented product or an established business? You get the same amount of support and guidance from our team.

Let’s get started.



Simply put, a Non-Disclosure Agreement (NDA), also known as a confidential disclosure agreement (CDA), is a contract between at least two parties that outlines confidential material, knowledge, or information that the parties wish to share with one another for certain purposes, while also restricting third-party access. It is a contract through which the parties agree not to disclose information covered by the agreement. The NDA creates a confidential relationship between the parties to protect any type of confidential and proprietary information or trade secrets. As such, the NDA protects non-public business information.

NDAs are commonly signed when two companies, individuals, or other entities (such as partnerships, societies, etc.) that are considering doing business and need to understand the processes used in each other's business for the purpose of evaluating the potential business relationship. NDAs can be "mutual,” meaning both parties are restricted in their use of the materials provided, or they can restrict the use of material by a single party.


At the beginning of the process, we prefer not to sign NDAs with inventors who are presenting us with their idea. We advise inventors to share with us general concepts that describe the idea or product without sharing anything confidential. Should we want to engage further, an NDA could be the next step.


In layman’s terms, a patent is confirmation by a government agency that someone’s idea is the first time a product or concept of its kind has been produced, therefore making the person applying for the patent the “inventor.” The invention must be unique, nonobvious, and novel.

A patent gives an inventor the right to prevent others from making or selling their invention without express permission. If someone makes or uses that invention without being allowed to, the inventor can sue that person in court to make them stop. The inventor can sell the patent to another person or company at any time.

A patent lasts for up to 20 years. After that, anyone can copy the invention. Each country has its own patents, with different application processes, rules, and costs. An inventor can seek a patent in any country the inventor chooses. An inventor can also get patents in many different countries for the same invention. The rules for patents are similar for most countries.

To get a patent, the inventor must describe the invention in writing, and send it to the government. This is known as a patent application. The inventor can write the patent application themselves, but it’s usually written by a person trained to write patent applications, such as a patent agent or patent attorney.

The government doesn’t usually just give the inventor a patent. Instead, the government first attempts to confirm whether the idea is actually new. This is called patent examination. The government will try to find books, stories, or other patents that show that the idea was not new. The inventor, or his or her patent attorney, then tries to show how the inventor's idea is different from anything that the government finds. This patent examination process can take several years.

If the government finds that the inventor's idea is new, it will give the inventor a patent. The government will also send the inventor a copy of his or her patent application with a special seal. This copy is the patent.


We’re always interested in new, novel, and unique concepts, even if only some of them can ever be patented. And we’re excited that inventors want to partner with Under Armour, regardless of their current patent status. We’re excited that inventors think of Under Armour with their concepts, regardless of patent status.


Help us make all athletes better.

Under Armour is intentionally open-minded as we encourage creative submissions and a diverse range of ideas. Here are a few categories of ideas that interest us, but please do not let these limit your imagination:

  • Apparel – General
  • Apparel – Women’s Specific
  • Apparel – Youth Specific Accessories
  • Footwear – General
  • Hunting / Fishing
  • Military / Tactical
  • Hardware Technology
  • Wearable Technology
  • App Integration
  • Training Aids
  • Hard Goods
  • Couldn’t make it up if we tried!

Under Armour has been receiving ideas since our humble beginnings in 1996, therefore we have heard a lot of the same ideas, many, times. We are aware of the opportunities that are provided in these markets and products, and will consider them when the time is right for our brand, and the product extension makes sense within the guidelines of our products. Please note that submissions for ideas in these categories might not receive a response.

  • Chef's Jackets
  • Business Clothing / Formal Wear
  • Medical Scrubs
  • Pet Clothing / Accessories

For products associated with sports related concussions, please note that at this time we have committed our resources and attention to the Head Health Challenge current winners. As a result we will not be moving forward with any new product ideas in this category.




I am the first person to come up with this unique product idea.
Ua ideahouse icons 2 myth7 41a442af84cf783959139cf8c4fd666764f775c04253e0dc118288e17fce3889
It’s possible, but we recommend Googling your idea with multiple searches and keywords so you can see what's already out there.
Under Armour is just going to steal my idea.
Ua ideahouse icons 2 myth1 c60d02c54198d889021faeb83c31911930af34f1f0607754e32b678798e6c423
That’s not what we do here. In fact, we actually have systems and processes in place to prevent that from happening.
If Under Armour agrees to accept my idea, I’ll be rich.
Ua ideahouse icons 2 myth2 84d8a078604002db7cf1cae344018c3d83f3abf7daa9242ef7372c2c200e093f
Ideally, and it does happen. However, cash payouts aren’t guaranteed. It really all depends on how much the consumer likes your idea.
I need an NDA to share my idea.
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We only want you to share information that is available to the public. If we like your concept, that’s when we can discuss moving forward with an NDA.
I need a patent or patent application for Under Armour to listen to my concept.
Ua ideahouse icons 2 myth4 ce19927f2b1b307ed2ec7ce2417d77845d8d99281a03ecdc0a186b6a45338da8
Not at all. We listen to any idea, no matter what stage of the process it’s in.
I need to have a working prototype for Under Armour to consider my idea.
Ua ideahouse icons 2 myth5 35bad508a7801c4d55132bff7fd7ccfc3528f875ec375082ce56858c4eab8633
Although we prefer prototypes, they’re certainly not required.
I’m just an individual or small company. I’ll never get a response from Under Armour.
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You can log in at any time to check the status of your submission. Our review will be completed in 4-6 weeks.
Contacting UA employees directly will get my idea reviewed much faster.
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Our employees can only forward your idea to our team. Unfortunately, that will only slow down the process.


If you're sitting on the next great idea that you're sure will make athletes better, let's talk. It doesn't matter if it's full prototype or just an idea, when it comes to innovation, we're all ears. Before you submit, please note that we will review each and every submission in the order in which they are received in approximately 4-6 weeks. If our team is interested in learning more information, we will contact you via email.

To submit your idea, click the link below.


*Please only enter idea submissions above. For any other inquiries such as sponsorship, non-profit partnerships, or if you have a question about how to submit an idea - check out the Let's Talk page.