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UA INNOVATION

THE ULTIMATE GOAL OF INNOVATION AND ENTREPRENEURSHIP IS COMMERCIALIZATION

GETTING YOUR PRODUCT TO MARKET

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the original

#0039 COMPRESSION T

It all started with an idea to build a superior T-shirt...

In 1996, Under Armour was born with the original 0039 Compression T-shirt that boosts muscle performance and wicks moisture, keeping athletes cool, dry, and light.

After finding the right blend of performance fabrics, Plank created his prototype T-shirt and launched Under Armour in his grandmother’s basement in Washington DC’s Georgetown neighborhood. But truth be told, he was hardly ever there. Instead, Plank was on the road, visiting locker rooms across the country to introduce athletes and equipment managers to something they’d never seen before—a tight-fitting, moisture-wicking T-shirt that supports your muscles and regulates your body temperature.

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