THE ULTIMATE GOAL OF INNOVATION AND ENTREPRENEURSHIP IS COMMERCIALIZATION
GETTING YOUR PRODUCT TO MARKET
#0039 COMPRESSION T
It all started with an idea to build a superior T-shirt...
In 1996, Under Armour was born with the original 0039 Compression T-shirt that boosts muscle performance and wicks moisture, keeping athletes cool, dry, and light.
After finding the right blend of performance fabrics, Plank created his prototype T-shirt and launched Under Armour in his grandmother’s basement in Washington DC’s Georgetown neighborhood. But truth be told, he was hardly ever there. Instead, Plank was on the road, visiting locker rooms across the country to introduce athletes and equipment managers to something they’d never seen before—a tight-fitting, moisture-wicking T-shirt that supports your muscles and regulates your body temperature.
That’s exactly what the Recharge® suit was built to give you. The revolutionary compression fit helps muscles recover quicker so you’re back to 100% faster than ever. When you train or compete, your muscle fibers get damaged and take on water—making you sore.
The UA Recharge® Energy Suit, with its super-tight compression fit, pushes that water out so your muscles recover faster. From world-class triathletes to MMA champions to pro football and soccer players, all kinds of athletes are recovering better and faster with Recharge.
It’s the “second skin” that keeps you cool & makes you feel more powerful, every time you work out or compete.
They feature our unique X-shaped elastic support system, which delivers unparalleled performance across your entire core-hips, hamstrings, pelvis, quads, and groin. The X band works kinda like a slingshot to prevent these muscles from moving out of sync with each other.
Through every cut, sprint, and jump, your muscles stay aligned, giving you more speed and more power. Our Men’s UA Coreshorts also wick away moisture so you stay drier and more comfortable–no matter how hard you train.
When the sun is blazing, ordinary fabrics- especially dark ones – absorb UV rays and heat up quick meaning you sweat harder, fatigue faster & lose focus. But not anymore. UA uses coldblack technology, a revolutionary fabric that reflects even the nastiest heat. So whether you’re running a marathon or just playing 18 holes in the summer heat, black out the sun…and stay cool, dry and protected.
We tested hundreds of prototypes, enlisted the experts, and asked the athletes. The result is the next generation bra sized for both band and cup to deliver the perfect performance fit. No more digging, no more bunching, and—most importantly—no more bouncing. Just a comfortable, confident fit that changes the game for good.
That upper uses ClutchFit™ technology to wrap your foot in a lightweight “second skin” for an incredible feel and powerful support. The exclusive UA PlasmaX plate works with your foot’s natural motion for unrivaled performance.
It’s everything you love about cotton – but a lot better. Old school cotton soaks up water like a sponge and weighs you down. UA Charged Cotton Storm is water-resistant, so you stay warm and dry fast. Now, whether you’re on the mountain, running, practicing, or playing, you don’t have to worry about the weather.
Armour39® is the first-of-its-kind performance monitor that tracks heart rate, calories, real-time intensity, and WILLpower™-the first true measure of an athlete that boils your workout down to a single score 1.0-10.0.
And, unlike other heart rate monitors that only average your heart rate data, Armour39® precisely captures every heartbeat no matter your workout—from endurance running to interval training. So now, you won’t just see yourself getting better… you’ll be keeping score.
ColdGear Infrared uses a soft, thermos-conductive inner coating to absorb & retain your own body heat.
UA ClutchFit® upper wraps your foot in a “second skin” of advantages for powerful support & an incredible feel.
Check out this video featuring teammates #JustinHowe and #SeanSharpe talking about 2014 innovation: Speedform Gemini.
UA’s exclusive MagZip™ closure clicks and holds together for easy, struggle-free zipping.
UA CoolSwitch uses an exclusive coating on the inside that pulls heat away from your skin, making you actually feel cool & able to perform longer.