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Under Armour was built on
a platform that embraces big thinkers from every industry.

We know that every great product starts out as a great idea. Idea House was designed to give you the tools and information you need to develop that great idea and bring it to market.

Got a great idea? Welcome to our HOUSE.

Entrepreneurship is more an attitude than a career path. That’s why great ideas, products and platforms pop up all across the globe, all the time. And that’s why we keep our framework open. Regardless of your location, if you already have a great product or just an idea for Under Armour, we want to help you get that product to market.

We’re committed to bringing ideas from others together with our own ideas to create the best possible product lines. The world is filled with talented people, from small business owners, to professors, to students, who have truly innovative concepts and ideas. All those entrepreneurs often lack is a strong brand association – a built-in brand promise. That’s where we come in. Combining the strength of our brand and the innovation of outside ideas, we can’t lose.

That’s what we’re all about. Welcome to the Idea House.

kevin plank

Executive Chairman and Brand Chief

It all started with a great idea for a new product to make athletes better.

Founded in 1996 out of frustration that cotton T-shirts were unable to keep him dry and comfortable while playing football at the University of Maryland, Mr. Plank designed and created a new apparel innovation that efficiently wicked sweat to optimize athletic performance. Nearly a quarter of a century later Under Armour has grown into one of the world’s leading developer, marketer, and distributor of branded performance apparel, footwear and accessories.

Mr. Plank became Under Armour’s Executive Chairman and Brand Chief in January 2020, following his role as Founder, Chief Executive Officer and Chairman of the Board of Directors from 1996 to 2019, and President from 1996 to July 2008 and August 2010 to July 2017. Mr. Plank also serves on the Board of Directors of the National Football Foundation and College Hall of Fame, Inc., and is a member of the Board of Trustees of the University of Maryland College Park Foundation.