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Under Armour was built on
a platform that embraces big thinkers from every industry.

We know that every great product starts out as a great idea. Idea House was designed to give you the tools and information you need to develop that great idea and bring it to market.

Got a great idea? Welcome to our HOUSE.

Entrepreneurship is more an attitude than a career path. That’s why great ideas, products and platforms pop up all across the globe, all the time. And that’s why we keep our framework open. Regardless of your location, if you already have a great product or just an idea for Under Armour, we want to help you get that product to market.

We’re committed to bringing ideas from others together with our own ideas to create the best possible product lines. The world is filled with talented people, from small business owners, to professors, to students, who have truly innovative concepts and ideas. All those entrepreneurs often lack is a strong brand association – a built-in brand promise. That’s where we come in. Combining the strength of our brand and the innovation of outside ideas, we can’t lose.

That’s what we’re all about. Welcome to the Idea House.

kevin plank

Founder, Chairman and Chief Executive Officer

It all started with a great idea for a new product to make athletes better.

Our business began in 1995 when our founder, Kevin A. Plank, then special teams captain of the University of Maryland football team, had an idea. Tired of repeatedly changing the cotton T-shirt under his jersey as it became wet and heavy during the course of a game, Mr. Plank set out to develop a next generation shirt that would remain drier and lighter. He created a new category of sporting apparel called performance apparel, and built our Company into a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories.

Mr. Plank has served as our Chief Executive Officer and Chairman of the Board of Directors since 1996 and as our President from 1996 to July 2008 and since August 2010. He also serves on the Board of Directors of the National Football Foundation and College Hall of Fame, Inc. and is a member of the Board of Trustees of the University of Maryland College Park Foundation.