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LET US HELP YOU BRING
YOUR PRODUCT TO MARKET

Under Armour was built on an OPEN PLATFORM OF INNOVATION – a platform that embraces the entrepreneur.

We know that every great product starts out as a great idea. Idea House was designed to give you the tools and information you need to develop that great idea and bring it to market.

Got a great idea? Welcome to our HOUSE.

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ABOUT IDEA HOUSE

Under Armour was built on an Open Platform of Innovation - a platform that embraces the entrepreneur.


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KEVIN PLANK'S STORY

It all started with a great idea for a new product to make athletes better.


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"we have not yet built our defining product."

Entrepreneurship is more an attitude than a career path. That’s why great ideas, products, and platforms pop up all across the globe, all the time. And that’s why we keep our framework open. Whoever you are, wherever you are, if you have a great product or idea for Under Armour, we want to help you get it to market.


HOW IT WORKS SUBMIT AN IDEA

PARTNER

WITH US

Whether you're an entrepreneur working out of your basement, an established small business, or a leading Fortune 500 company, if you've got a great idea, we're ready to hear it.

LET'S TALK

THE FUTURE IS NOW

Every October, entrepreneurs from across the globe take the Under Armour Global Headquarters by storm.


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AIM FOR GREATNESS

Entrepreneurship is more an attitude than a career path. That’s why great ideas, products, and platforms pop up all across the globe, all the time.


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GETTING PRODUCTS TO MARKET

Check out some of the results that have come from our relentless pursuit to make all athletes better through innovation.


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